Marketing Management of Bakery Industry-Free-Samples for Students

Question: Discuss about the Marketing Management of Bakery Industry in Sydney. Answer: Introduction Sydney Cake Shop Ltd. is the one of the reputable cake and bakery shop in Sydney. Australian consume mixed bakery product every year and microbiological potential risk has assimilated into those products. Most of the ingredients and chemical profile that are used for the making of those bakery products are good and healthy for the people and for that reason customers trust and believe a particular company or manufacturer organization. Australia New Zealand Food Standards Code is maintained by all the organization and the adequate use of ingredients makes those products healthier (Chuang and Hu 2017). Marketing Mix of Sydney Cake Shop Ltd At an organization level marketing mix is basically a framework of an organization, a framework that helps marketers to believe all aspect needed to satisfy customers. The commonly made marketing mix framework has four segments like the place, price and product, and Promotion. This 4-P has declared for satisfying of the customers and for that reason it can be stated as controllable variables (Chiu and Hwang 2015). For the understanding of the 4-P's of marketing, the first and foremost determination is the target market. All the promotion, geographical assimilations, product quality attract people and for that process, the business can enhance in a fundamental way. In case of Sydney Cake Shop Ltd. (SCS), all those employees are satisfied in their working conditions and as they are satisfied with their work so that happiness also reflect by the time of customer dealing. SCS has current products like cupcakes and cakes and those have improved their range in case of quality enhancement in this competitive business scenario. In case of the place measurement demographical condition of that place, people nature towards those confections is important and only when the business should start over that place (Stacey and Wilson 2014). There are internet and advertisement promotions or even in the promotions like flex or banners will also encourage the company. People want to grab their products by the innovative advertisements produced by the company. The pricing of those products are very reasonable and for that reason, the company can expand their business in not so rich areas. Strategies used for the expansion of company In case of market penetration in another market, SCS has to choose different franchises for a different location for expanding their business. Most of the companies located their franchise in different places supply food from origin hub (Fahad et al. 2017). SCS has to do the same to follow the classic route of franchise management where the business owner is ventured by the parent company and franchises have particular agreement to run the business. Franchises are also responsible for the same debt or the cost equity and that allows the parent company to allow more investment in the business. The revenue has come from different sections and that also mitigated the risk of collapsing the business. There is some situation analysis like the budget setting, demographical research of that place, finance agreement, controlling over the place and customer satisfaction are the key issue that will be incorporated into the parental company (Kruglikova 2017). SCS are doing their business since 2001 so the organization has already passed several years so they have quite a few strategies that they have implemented at past for their sustainable development. 45% of the industry revenue has come from this cakes and confectionary selling so more fragmented version of their business and enhance confectionary options are important in that case to justify the demand of that market (Henryks et al. 2016). In Sydney, lots of economic scopes are there in this particular market, that will provide better developmental market as well as increase the product quality for sustain in the competitive market. Potential challenges Potential threats are coming from two-dimensional sectors. One has come from the new entrants in the industry and another threat has come from the substitutes companies in this industries. SCS has to beat other companies by enhancing the quality of their products and to improve their market orientation so that they can sustain in this business market. There are high numbers of the organization like Piece-a-Cake Bakery, Edible Art Bakery, Sweet Memories Bakery and Cupcake shop bakery all these are the impactful competitors of SCS (Jung, Zhu and Gruca 2016). Thus their competitors are also tried to produce the best quality in their product and keep the price at a normal rate so that people can access those foods. This is the start of the competition aggressiveness of business and low switching costs are the important issue to compete for the best production in within same business. Competition becomes unique when the new companies are come up with the low exit barrier and low cost to e ntry in business and that provide a good competition to the existing business also. There is some moderate threat indicated by the substitutes and new industries attractiveness will suppress those exiting initiatives for some time (Pagotto and Halog 2016). For the mitigation of this situation determination of possible threats, identification will be a responsible job that has to understand the company. The company needs to maintain high-quality food at low price rate and increase their franchise numbers so that revenue can be earned from the different section of the city. Conclusion Therefore, from the above findings, it can be concluded that for the better management and the sustainable business condition SCS has to organize their marketing framework and realize the need of customers so that they can implement their business policies and introduce new products in the business. There are lots of other companies in Sydney in an aspect of cakes and confections; the competitive market is very strong over the place. So challenges can be mitigated by the implementation of new strategies like franchises building of identifying the positive aspect of the company so that progressive administration style imposed by the company will ensure relief for employees. Thus the good amount of expansion in business and introducing strategies are the key aspect of their business to create a proper sustainable condition in business. References Chiu, C.H. and Hwang, L.Y., 2015. 85 C Bakery Caf: Eastbound to USA.Management Review,34, pp.127-135. Chuang, C.C. and Hu, F.L., 2017. Experiential Marketing Strategy: The Empirical Study of 85 C Bakery Cafe.International Research Journal of Applied Finance,8(3), pp.129-142. Fahad, M., Naqvi, S.A.A., Atir, M., Zubair, M. and Shehzad, M.M., 2017. Energy Management in a Manufacturing Industry through Layout Design.Procedia Manufacturing,8, pp.168-174. Henryks, J., Ecker, S., Turner, B., Denness, B. and Zobel-Zubrzycka, H., 2016. Agricultural Show Awards: A Brief Exploration of Their Role Marketing Food Products.Journal of International Food Agribusiness Marketing,28(4), pp.315-329. Jung, S.U., Zhu, J. and Gruca, T.S., 2016. A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets.Journal of Business Research,69(12), pp.5901-5908. Kruglikova, A., 2017. Evaluation of Russian market potential for developing positioning strategy of food safety product. Pagotto, M. and Halog, A., 2016. Towards a Circular Economy in Australian Agri?food Industry: An Application of Input?Output Oriented Approaches for Analyzing Resource Efficiency and Competitiveness Potential.Journal of Industrial Ecology,20(5), pp.1176-1186. Stacey, N. and Wilson, A., 2014.Industrial Marketing Research (RLE Marketing): Management and Technique. Routledge.

Investment Opportunities in Emerging the Markets Free Samples

Question: What is the Investment Opportunities in Emerging Markets? Answer: Introduction The word contributing or "investment" can be identified with the differing works out, yet the normal concentration in these activities is to "use" the money (stores) in the midst of the day and age hoping to redesign the monetary master's wealth (Payam et al, 2011). Advantages for be contributed begun from assets viable asserted obtained money and investment stores. By past use today and contributing their hold reserves, money related authorities want to overhaul their future use potential results by extending their wealth. In any case, it is useful to make a refinement among bona fide and cash-related investments. Certified investments, generally, incorporate some kind of unmistakable assets, for instance, arrive, mechanical assembly, modern offices, et cetera. Cash related investments incorporate contracts in paper or electronic edge, for instance, stocks, bonds, et cetera. Taking after the objective, as it shown in the introduction this course deals just with the money related inv estments in light of the way that the key speculative investment thoughts and portfolio theory rely on upon these investments and allow to separate investment process and investment organization essential authority in the impressively broader setting (Cox, 2015). Some data displayed in a few sections of this material produced for the investments course could be commonplace for the individuals who have concentrated different courses in a fund, especially the corporate back. Corporate Finance commonly covers such issues as capital structure, here and now and long haul financing, extend analysis, current resource administration. Capital structure addresses the subject of what sort of long haul financing is the best for the organization under current and gauges economic situations; extend analysis is worried about the deciding if a venture ought to be embraced. Current resources and current liabilities administration deliver how to deal with the step by step money streams of the firm. The corporate financial matters additionally cover how to apportion the benefit/profit of the firm among shareholders (through the profit installments), the administration (through assessment installments) and the firm itself (through held income). In any case, a st andout amongst the essential inquiries for the organization is financing. Current firms raise cash by issuing stocks and bonds. These securities are exchanged the budgetary markets and the financial specialists have a plausibility to purchase or to offer securities issued by the organizations. Along these lines, the speculators and organizations, hunting down financing, understand their enthusiasm for a similar place in money related markets. Corporate fund zone of studies and practice includes the association amongst firms and monetary markets and Investments zone of studies and practice includes the collaboration amongst speculators and money related markets. Investments field additionally contrast from the corporate back in utilizing the pertinent techniques for research and basic leadership (Ema Tajul, 2016). Investing in Kenya Kenyas monetary execution has shifted significantly after some time thus of outer stuns and different interior difficulties. It is, in any case, conceivable to recognize four unmistakable monetary stages in the Kenyan economy since freedom: a solid development stage with a yearly normal development rate of 6.6 percent (1964-73), a time of outer product stuns from oil and espresso (1974-79), a time of adjustment and the start of the auxiliary changes in the 1980s, and a time of progression and declining flows of foreign investments from 1990 to 2002. After another president assumed control in December 2002, Kenya encountered another solid development stage achieving a GDP development of 7.1 percent at the most noteworthy in 2007. At that point, in 2008, the circumstance changed significantly and the development rate dropped to 1.7 percent taking after the post-decision emergency, the universal budgetary emergency, and brutal climate conditions (Maghsoud et al, 2015). Horticulture remains the biggest division in Kenya, however, there has been a progressive decrease in general GDP commitment from 33% in the 1960s to not as much as a quarter in 2008. The second and third biggest parts are assembling and discount and retail exchange, each contributing roughly 10% to genuine GDP development. Kenya additionally has the base to constructed a flourishing economy and is looking outside Africa to discover rising nations in a comparative circumstance. How this is sought after and how the future institutional condition will encourage will be explained later in the institutional analysis and the evaluation without bounds economy of Kenya. The 1990s have seen creating nations leave on renewing capital markets to upgrade activation of long haul capital. The proof that long haul capital is decidedly identified with monetary development has advocated this exertion. Promote, the current need to meet the Millennium Development Goals (MDGs) requests activation of sufficient monetary assets, and this has kept the force for capital market improvement high. Kenya has gone with the same pattern in building up its bonds advertise in the capital market change handle. Despite the fact that treasury bonds were brought into the market in the mid-1980s, the market confronted different difficulties that compelled its improvement. Until 2001 when the administration required a consider push to move local obligation to long haul instruments, government bonds developments were short. Corporate bonds were presented in the mid-1990s, yet the development energy was not kept up (James et al, 2013). Ten years after the primary security was recorded, there are under ten corporate bonds recorded available. Encourage, the request to differentiate the bonds with home loan upheld bonds among the keeping money establishments and foundation bonds has not been effective. Bonds market is an option vehicle for assembling account for both the administration and the private area in financing long haul tasks, for example, lodging and foundation improvement, notwithstanding financing government shortfall. The improvement of bonds market assumes an essential part in advancing associations in the advancement procedure between the administration and the private segment. Fruitful advancement of bonds market requires various conditions, for example, a created currency showcase, ideal macroeconomic strategies, advertise investment, proper exchanging framework and a sound lawful and administrative system. Investing in South Africa The sub-time frame 1990-2006 was a period of freedom in South Africa, and the new government confronted various social and monetary difficulties. The Government of the South Africa perceived that investment is basic for any economy, regardless of whether the economy is produced, creating, immature, in a move, in view of a market or a summon framework. As the populace develops, more merchandise and enterprises are expected to bolster the populace and more gainful limit is required for the economy to support the developing populace. The government planned various enactments with the point of empowering speculators to build up their organizations in the nation. These incorporated the foundation of The National Asset Center (NAC) in the Trade Industry ministry, the program for investment, draft policy on the trade increase and the order of the policy on overseas ventures, and the Export Processing Zone (EPZ) declaration. The regular goal of such tools is advancing mechanical improvement by expanded offer of significant worth expansion exercises, enhancement of the economy, import replacement, and the formation of business openings in assembling. The normal rate of investments recuperated from 19.9% of GDP in 1980-1989 to 24% over the time frame concerning 2000-2007. This decay was described by patterned and medium-term varieties after some time. For instance, the investment rate in this period fluctuated amid the most reduced percentage of 11% and the most elevated rate of 33% a couple of years later. In genuine terms, net settled capital arrangement developed by around 8% in the time frame of 1991-2007. The principle wellspring of assets for financing household investment in South Africa has been a foreign direct investment and legally binding reserve funds, essentially in the types of benefits and insurance savings (Hubert Ikonnikova, 2011). According to Haya et al, (2016), the pattern of investment in South Africa shows that most investment is attempted in the exploits of natural assets, for example, minerals and in semi-handling. This is associative with South Africa's element (regular asset) enrichment. The government has acquainted various enactments with encouraging investment in the nation, however, the consequences of these enactments stay vague. Regardless of whether the present level of investment is inferable from these enactments is a question that remaining parts unanswered. Investment Opportunities in Indonesia Australian investors looking forward to investing in Indonesia ought to analyze the gross domestic product (GDP) to get reliable data. The Indonesian economy has been steady over the year as illustrated in the chart below. Unmistakable in the chart, the overall financial downturn brought on by the overall cash related crisis in late 2008 had a by and large little impact on the Indonesian economy when stood out from the impact on various countries. In 2009 Indonesia's GDP improvement dropped to 4.6%, which suggested that the country was one of the top GDP advancement performers around the globe (and the third-most imperative among the G-20 social occasion of noteworthy economies). Despite distinctly falling item costs, a falling stock market, higher neighborhood and worldwide security yields and a downgrading swapping scale, the economy of Indonesia were so far prepared to grow well. This accomplishment was mainly a direct result of the by and largely compelled noteworthiness of fares of Indonesia towards the national economy, kept up high market sureness, and oversaw solid nearby use. Nearby usage in Indonesia (particularly private use) contributes around 54% to the country's total national money relat ed advancement (Emanuele et al, 2015). The World Bank made that amidst effective money related improvement in 2010, consistently around 7, 000,000 Indonesian subjects are added to the country's clerical class. In 2012, this office class numbered around 70, 000,000 folks (out a total Indonesian masses of 0.24 billion) and research firms, for instance, the Boston consulting group (BCG) communicated that this regular worker will, by and large, have increased by the years 2020-2030. Disregarding the way that the inflow into the desk class has been controlled on account of the country's financial log stick that ascended between 2011-2015, Indonesia contains a purchaser propel that drives the economy and has enacted rising private and outside investment after 2010. In the mid-1980s, the cost of oil started to fall again and cash realignments in 1985 exasperated Indonesia's outside obligation. The administration needed to take new measures to reestablish macroeconomic strength. The rupiah was cheapened in 1983 to facilitate the rising current record shortfall, another assessment law was acquainted with increment income from non-oil expenses and bank deregulation measures were taken (credit roofs on loan costs were lifted and banks were permitted to set these rates openly). In addition, the economy must be redirected from an economy reliant on oil to an economy containing a focused private division arranged towards export markets. This inferred new deregulation measures to enhance the investment atmosphere for private financial specialists. At the point when the oil cost fell again in the mid-1980s, the legislature expanded measures to go with export-driven development, (for example, the exception of import obligations and another debasement of t he rupiah). These approach changes (in a blend with deregulation bundles in the 1990s) additionally influenced remote investments in Indonesia. Particularly trade situated remote investments were invited (Calandro, 2014). Investment Opportunities in Pakistan The minor, outlandish developing business sector in South Asia is to a great extent disregarded by standard experts and speculators in their mission for focused returns. Outside premium has stayed low, and the neighborhood populace to hazard-opposed to putting high volumes in values. Accordingly, values have exchanged at reliably low-value products, and stock costs display inefficiencies in the stock exchange for expanded timeframes. Costs can stay low, or high, sufficiently long for financial specialists to harvest impressive additions. It shocks no one that worldwide speculators are oblivious concerning the ascend of approximately 600% in Karachi Stock Exchange (KSE), Pakistan's stock market, the in the course of the most recent decade (2001-2011). Differentiate this to the MSCI Guide, from a top performance area worldwide that got an aggregate return of approximately 300% in a similar period. Developed economies are the most minimal entertainer, at just 10% beyond a decade. The undiscovered potential for development in this market is currently stopping people in their tracks in the realm of investment administration. The more fearless financial specialists head for Pakistan to enhance their selections. The reasonable ones take a gander at the solid and stable essentials of whole segments that are ready with circumstance, be it budgetary administrations or financials, consumer goods, telecom, or assembling enterprises (Barry et al, 2011). To complement Pakistan's development narrative, the marketplace for independent and debt investment vehicles, as well, gives abundant chance to settled wage investment. Loan fees in Pakistan stay among the most noteworthy on the planet. The Central Bank has reported the rebate rate at 11%, keeping it between 10-15% in the course of the most recent quite a long while. Financing costs in China, in correlation, are at 7%, in the UAE at 2%, and in the US and UK at 1% and 1.4% individually. Indeed, even fund managers of money markets in Pakistan figure out how to beat a few resource class of long-term ventures in favored places round the globe (Amari Anis, 2015). Conclusion Investment issues in emerging markets, as a rule, take into consideration a quantitative analysis and demonstrating approach and the subjective techniques together with quantitative strategies are more regularly utilized breaking down corporate fund issues (Stein, 2014). The other imperative contrast is, that investment analysis for basic leadership can be founded on the substantial informational collections accessible from the money related markets, for example, stock returns, accordingly, the scientific measurements strategies can be utilized. In the view, the focal part of budgetary displaying is to bolster singular basic leadership, assessing the quirks of the real issue close by, where conceivable taking advantage from the consequences of the money related hypothesis. This envelops the following: Examining the arrangement of option choice procedures, Clearing up the relations between choices and the (potential) aftereffects of these options, Hunting down an arrangement of appropriate stream(s) of choices. The view on monetary demonstrating is outlined with a general structure for portfolio administration that can fill in as a guide in settling on investment choices. The structure is choice situated. It is exceptionally broad as in it can suit any kind of financial specialist. The structure is additionally particular since it offers space to various settings of the portfolio administration issue. It tries to utilize all accessible data without asking for the speculator to define ex-risk a total expected return-covariance structure of future returns. At long last, it leaves space for a considerably more extensive class of inclination structures than permitted inside the Markowitz approach. Despite the fact that the introduced system is appropriate for an expansive scope of speculators, it frames the portfolio administration prepare in a way which requires a specific measure of discipline in favor of the financial specialist. From another point of view, the structure offers the speculato r deliberate direction in the look for a portfolio that meets his investment objectives as close as could be allowed while opening the likelihood to efficiently gain from past encounters. Overall, emerging markets have the best returns compared to developed economies. Referencces Amari Mouna , Anis Jarboui, 2015. Financial literacy and portfolio diversification: an observation from the Tunisian stock market. International Journal of Bank Marketing, 33(6), pp. 808-822. Barry Brunsman, Stacey DeVore, Andrew Houston, 2011. The corporate strategy function: improving its value and effectiveness. Journal of Business Strategy, 32(5), pp. 43-50. Calandro, J., 2014. New insights for corporate strategists from a renowned value investor. Strategy Leadership, 42(6), pp. 29-36. Cox, A., 2015. Sourcing portfolio analysis and power positioning: towards a paradigm shift in category management and strategic sourcing. Supply Chain Management: An International Journal, 20(6), pp. 717-736. Ema Izati Zull Kepili , Tajul Ariffin Masron, 2016. Malaysia property sector: Performance analysis and portfolio diversification benefits within sub-sector. International Journal of Housing Markets and Analysis, 9(4), pp. 468-482. Emanuele Teti , Alberto Dell'Acqua , Leonardo L. Etro , Linda Benedetta Andreoletti, 2015. Corporate social performance and portfolio management. Journal of Management Development, 34(9), pp. 1144-1160. Haya Ajjan, Ram L. Kumar, Chandrasekar Subramaniam, 2016. Information technology portfolio management implementation: a case study. Journal of Enterprise Information Management, 29(6), pp. 841-859. Hubert, F. Ikonnikova, S., 2011. Investment options and bargaining power. Journal of industrial economics, 59(1), pp. 85-116. James R. Bartkus, M. Kabir Hassan, Geoffrey Ngene, 2013. Does venture capital portfolio size matter?. Studies in Economics and Finance, 30(3), pp. 192-208. Kapila Tharanga Rathnayaka , D.M.K.N Seneviratna , Wei Jianguo, 2016. Grey system based novel forecasting and portfolio mechanism on CSE. Grey Systems: Theory and Application, 6(2), pp. 126-142. Maghsoud Solimanpur , Gholamreza Mansourfar , Farzad Ghayour, 2015. Optimum portfolio selection using a hybrid genetic algorithm and analytic hierarchy process. Studies in Economics and Finance, 32(3), pp. 379-394. Manral, L., 2010. Towards a theory of endogenous market structure in strategy: Exploring the endogeneity of demand?side determinants of firm investment strategy and market structure. Journal of Strategy and Management, 3(4), pp. 352-373. Payam Hanafizadeh, Abolfazl Kazazi, Azam Jalili Bolhasani, 2011. Portfolio design for investment companies through scenario planning. Management Decision, 49(4), pp. 513-532. Pietro Cunha Dolci , Antonio Carlos Gastaud Maada , Gerald G. Grant, 2014. IT investment management and information technology portfolio management (ITPM): Brazilian case studies. Journal of Enterprise Information Management, 27(6), pp. 802-816. Qinghua Zhu, Yijie Dou, Joseph Sarkis, 2010. A portfolio?based analysis for green supplier management using the analytical network process. Supply Chain Management: An International Journal, 15(4), pp. 306-319. Rashid Ameer, Radiah Othman, 2017. Corporate social responsibility performance communication and portfolio management. Managerial Finance, 43(5), pp. 595-613. Stein, M., 2014. German real estate funds: changes in return distributions and portfolio favourability. Journal of European Real Estate Reseaerch, 7(1), pp. 87-111. Terry V. Grissom, James N. Berry, Lay Cheng J. Lim, 2010. Economics of development strategies utilising option and portfolio analytics. Journal of European Real Estate Research, 3(2), pp. 117-137. Trabelsi, M. A., 2010. Overreaction and portfolio?selection strategies in the Tunisian stock market. Journal of Risk Finance, 11(3), pp. 310-322. Xin Liu, Michael Y. Hu, 2014. Umbrella brand price premiums: effects of compatibility, similarity, and portfolio size. Journal of Product and Brand Management, 20(1), pp. 58-64. Yi Yang , Tianxu Chen , Lei Zhang, 2016. Corporate venture capital program autonomy, corporate investors attention and portfolio diversification. Jouornal of Strategy and Management, 9(3), pp. 302-321. Yvette N. J. Green , John A. Williams, 2016. An Investigation of Restaurant Week as an Effective Marketing Strategy. In: J. S. Chen, ed. Advances in Hospitality and Leisure . s.l.:Emerald Group Publishing Limited, pp. 83-97.

Marketing plan of royal nepal airlines free essay sample

Nepal Airlines Corporation (NAC) which is one of the oldest airlines corporations in the south Asia region has not been able to compete with the airlines which have been in operation only since last decade. During the royal regime in Nepal, it used to be called as Royal Nepal Airlines Corporation. Currently, it is not being able to lead the market share and its market share has been eroding each time with the introduction of new airlines company in Nepal. This report has been produce with a view of making Nepal Airlines Corporation as competitive as other along with a dominant market position within the next 4 years. This report begins with analysing the current situation of NAC in which different product and services, competitors, different products and services, target customers, SWOT analysis and management team of the company has been discussed. Objectivity of the marketing plan, strategy to achieve the objective and different marketing tactics and actions along with control actions are discussed in later part of the report. We will write a custom essay sample on Marketing plan of royal nepal airlines or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is concluded that to obtain the objective of the marketing plan, the management has to focus on increasing the fleet size, increasing the level of customer service by the use of new technology and developing new market. 2. INTRODUCTION: It is a very essential for Nepal Airlines Corporation to have an extensive marketing plan to compete in the domestic and international aviation market. With increase in the number of domestic and international airlines in Nepal and increasing number of foreign investment, there is going to be a huge competition in Aviation sector in near future. The objective of this  marketing plan is to increase the international market share of Nepal Airlines Corporation in Nepal from 2.3 % (Nepal airlines market hits all-time low of 2.3%, ekantipur 2013) to 20% in 4 years. In this report, a comprehensive study of the airlines has been undertaken with company’s overview, current position, potentialities and clear analysis of the competition faced by the company from other airlines. SOSTAC model has been adopted as the theoretical framework in preparation of this report. Details of the steps have been described in Appendix 1. Different models like SWOT analysis, marketing mix, budgeting, and Ansoff Growth Matrix has been used to make the report easy and understandable. 3.SITUATION ANALYSIS OF NAC. Marketing audit is an important factor to be considered while making marketing plan. It helps to understand how different factors are affecting the product and services of a particular company. Similarly, possible target customers, strengths and weaknesses, different product and services from different airlines company that affects NAC are discussed. In this report, political, economic, social, technological, environmental and legal issues (PESTEL analysis) are discussed where relevant while analysing the current situation of NAC. 3.1 Product and services: Since its incorporation in 1 July 1958, Nepal Airlines has been in continuous operation in domestic and international level. It has been providing service to the citizens moving in and out of the country for employment, education and holiday purpose. It used to operate the mountain flights for the tourist visiting Nepal in early days but it ceased this operation due to lack of sufficient aircrafts. It has got only two aircraft Boeing 757 which are in operation since 1987 at international level. It has helped to connect the Nepalese people to the external world in late nineties when there were very few international airlines in operation in Nepal. Since the economic condition of airlines is very poor and due to lack of sufficient investment from government, it is unable to add new product and services. 3.2 Market and competition: The Nepal Airlines Corporation, the national flag carrier airlines of Nepal, is in ailing condition since the last decade. The airline has got only two Boeings 757 to operate in International route since 1987. There has been no  addition of any aircraft since then. It is only flying in four major routes Hong Kong, Kualalumpur, Doha and Bangkok via its hub Tribhuvan International Airport in Kathmandu. Since the aircraft are very old, there is disruption in the regular flights due to technical problem that often arises in the aircraft. Sometimes both aircraft faces technical problems and airlines lost the market position. There are often questions on the reliability and punctuality of the airline. The market share of the company in the last decade has been shown in the diagram below. In the recent years, the condition has got even worse and the market share has gone as low as 2.7%. Source: The Kathmandu Post, 5 august 2010 3.3 Competitors: International Airlines companies have been constantly threatening Nepal Airlines directly and indirectly since its early days. Since there is only one International Airport in Nepal, it has been occupied by different airlines company and captured the lucrative routes. The major competitor of Nepal Airlines since its operation is Air India, the flag carrier airline of India. New Delhi being the transit point for Nepal to the third world, Kathmandu- New Delhi route is the busiest route for the Nepal Airlines. Due to huge pressure from the airlines, Nepal Airlines has ceased its operation in this route. Similarly, Qatar Airways has captured Kathmandu-Doha route and Thai Airways has occupied the Kathmandu-Bangkok route. Due to this, only Kathmandu Hong Kong and Kathmandu- Kualalumpur are only the routes that are under airlines control. In recent days, the introduction of Air Asia and Dragon Airways has significantly reduced the number of flights in these destinations by the airlines. NAC is unable to compete with other airlines due to technological advancement available in those airlines. 3.4 Competitor’s product: Most of the airlines has got diverse product. Air India, Jet Airways, Qatar Airways and Thai Airways have extensive range of products. They have categorised their product as economy class, upper economy class and business class. Apart from this, they provide cargo facilities. Similarly Air Asia, operating as budget airlines, is providing cheap holiday tickets for leisure travellers. 3.5 Competitive advantage of NAC. The most important factor that distinguished Nepal Airlines from other  airlines is its cheap fare. The one way fare from Kathmandu to Bangkok can be available as cheap as Rs 11,828( Nepal airlines,2013) which is less than  £100(  £1=Rs133.70 as per exchange rate on 23 May 2013) (Nepal Rastra Bank,2013) whereas the price on same route in Thai Airways can cost up to Rs 22928 which is almost twice the fare. Similarly, the hospitality for the customers is regarded as one of the best in the world. Passengers can enjoy varieties of Nepalese dishes along with continental dishes. Another important factor that helps to make it stand out of the crowd is due to its domestic service. Tourist can explore the high hills of mountain of Nepal by using its own small size aircraft from Kathmandu and other major cities. Other onboard service along with exclusive passenger gates and passport control at low fares enables it to become one of the most preferred airlines among various group of passengers. 3.6 Target customers: Since there is huge number of Nepalese communities living in places likes Hong Kong, Bangkok, New Delhi and Kualalumpur they are the real customer of the Nepal Airlines. They are more than happy to use their national flag carrier Airline rather than using other alternatives. Apart from them, thousands of Chinese and Thai citizens who visited Lumbini, the birth place of Gautama Buddha, each year can be the regular customer of Nepal airlines. Similarly Nepalese youth working in countries like UAE, Malaysia and India, Nepalese students who are pursuing their higher education in cities like New Delhi, Bangkok and Kualalumpur are the customers of Nepal Airlines. Nepalese diplomats working in various Nepalese embassies, Government officials who often visit in international seminars and programmes, athletes, actor and actresses are the customers of Nepal airlines. 3.7 SWOT ANALYSIS

College Essay Proposal

College Essay ProposalThe college essay proposal has become the most popular way to express oneself on college papers. This is so because college admissions are becoming more competitive and academic essay writers need not be as selective when choosing their topic. Therefore, writers can choose whatever topic they want and feel comfortable enough to discuss it freely, without worrying that it might put them in the wrong category.Even though the college essay proposal, or thesis statement, is the bread and butter of all academic essays, it does not necessarily mean that you have to use this strategy in all your assignments. There are instances when writers will need to make use of this strategy and sometimes it will just serve the purpose better than any other kind of writing.For instance, a college essay proposal can serve as a bridge between you and your reader; it serves as an introduction to the writer's personal vision and beliefs, so that it may appeal to the reader. This is esp ecially useful in school textbooks, as students can skim through the whole text in order to get a general idea of what they are reading. If you used an outline, you could easily skip around chapters as needed without having to stop halfway through the entire text.However, if you try to write an essay proposal in an arbitrary way, it will create a disjointed flow of ideas and no one will be able to follow it, even when reading the entire piece. As a writer, you must carefully choose a topic that will not make it too easy for readers to lose interest. You do not want them to run away from your work because it is very hard to understand. A clear introduction can help you reach out to your audience more effectively.The only problem with using the college essay proposal as the primary way to express yourself on college papers is that it is very important to understand how to properly use it in order to maximize its benefits. This is why you need to read lots of examples of papers that ot her people have written before starting your own project. This will give you an idea of how to structure your paper and it can also provide you with additional ideas as well. You may find yourself becoming overly creative and your final product could take longer to produce than you expected.When you do not understand the concept of using the college essay proposal, then you should consider consulting the assistance of an experienced professional. You do not want to try to figure everything out on your own, especially when it comes to something as important as the subject of your essay. You may think that the guidance of a professional is too expensive, but remember that if you do not learn from your mistakes, then there is no point in even attempting to try to make them. Remember that there are lots of writers who are also trying to get the kind of papers that you wish to write.If you do not have enough money to pay for an expert, then you need to study up on how to write such a pap er yourself. The best thing that you can do in this case is to spend some time researching and studying. Reading through sample college essays will help you learn more about how to write a good proposal and will help you avoid common errors that are typical in the first drafts of proposals.Do not forget to consider your possible topics for your paper. This will help you not only to write a successful college essay proposal but also ensure that it is as interesting as possible. You should be able to incorporate as many aspects of your interests as possible, while avoiding those that are too generic.

cordless tech essays

cordless tech essays Wireless technology, from cell phones to business networks is revolutionizing the world we live in. Now we can access the Internet while in our cars, on the beach, and even at dinner. This wave of technology will soon be felt in full force as we begin to travel with the assistance of a computer, run businesses with high quality networks, and check last nights game on our digital phones and personal digital assistants (PDA). Advancements made by wireless technology are allowing us greater degrees of freedom, security, and efficiency. Cars are feeling the wave of wireless technology as we speak. General Motors Corp.s navigation systems subsidiary, OnStar Communications, will provide drivers voice access to the Internet, starting with 30 of its 2001 models. The OnStar service provides airbag deployment notification, remote door unlocking, location services, stolen-vehicle tracking, and remote diagnostics (Wallace). It is easy to see why this technology is sought after, authorities will arrive on the seen faster, thieves will be detoured, and locking ones keys in the car wont incorporate the vandalistic approach once used. Also it is figured that 50-80% of all cellular phone calls are made from vehicles, with this new technology voice activated technology, users can expect to have both hands free while talking. With the new services, drivers will set up profiles from their desktop PC that are then kept on servers in OnStars service centers. With a hands free, voice-activated interface, OnStar subscribe rs will use voice prompts, such as Start my E-mail or Start my stock quotes to receive information via the Internet. The service will convert Internet text to speech and read the information via synthesizes voice (Wallace). And if that isnt enough, the price ranges from $199 to $399 a year, a great buy, as it will cut one ...

An Interview With A Caucasian Family

Family History Interview The person I choose to interview was my mother Elizabeth . The reason I chose to interview her was that I wanted to gain a closer bond with her. She is the closet relative living from which I could gain the most knowledge. (Q11) She was raised by both of her parents. (Q1) Her father Marlyn , was the Mayor or Morgantown, WV, as well taught law at WVU. Her Mother was Jerry , a graduate of WVU with a bachelor’s degree in zoology. Jerry was a woman of many talents. She sold†¦ Interview One Questions The first interview is between two sisters. I questioned the oldest sister, which is 30 years old. I believe that this sibling relationship is between Intimate and congenial. The reason I think this, is because the sisters seem very close and seem to accept that their relationship is valued by both of them. I also believe that the relationship is congenial because the siblings seem to be friends as well. These sisters seem†¦ think that something similar could happen but I think police would investigate it much more than they did back in Duluth, when the crime was committed. I think that this might happen today if the police officer who is conducting the interview with a young Caucasian woman, if the police officer has any form of prejudice or bias toward any specific race of people or if they believes everything the person is saying is true without investigating further. Many things have changed for the better since†¦ Family Interview Throughout the semester, I have been very excited about this paper and jumped at the opportunity to interview my older sister, Michelle. Our family is a little unconventional, but I would not change it for the world. My sister and I both have the same father, but different mothers due to divorce and remarriage. Interestingly enough, my sister is thirteen years older than me, causing us to spend most of our lives at different points and milestones. Within recent years, we have become†¦ Marriage and Family Interview Assumptions Fundamentally, I believe marriage is diverse, since individuals originate from different backgrounds and cultures. Individuals, including married couples, have different values, beliefs, and attitudes towards life, such as parenting styles, rituals, traditions, and religious and spirituality affiliations, to name a few. Additionally, many couples decide not to have children. As counselors, we learn that each client is different, and the same goes for†¦ For the family interview, I decided to meet with one of my friends to interview her about her family. We started by focusing on her whole family tree, including all of her aunts, uncles, and cousins. After we went over the entire family, I asked her questions about the members she has a significant relationship with and asked about their education, occupation, interests, health problems, and friendships. The person that I interviewed is in a serious relationship, so we went over her partner’s family†¦ Interview of a family member I have selected to interview my grandfather. The main reason for that is because I have learned many things from the stories and experiences that he has shared with me about his life. I will be comparing my grandpa’s life as a teen in the 1960’s to the life of a teenager now days using the knowledge that we both have to offer ,even though he was not living in Canada during his teen years. In general being a teenager in the 1960’s was different compared to being a teenager†¦ Being born into a caucasian middle-class family was not something that I chose or had any power over. My life could be much different than it is now had my parents, or may I say birth parents, kept me. I do not like to use the phrase â€Å"given up† as my parent did not just give me away to some strange family, but I was put into a middle-class family so that I could live a â€Å"happy† life. My biological parents, more my mother, were not in the position to raise a baby. At the age of eighteen and living†¦ Family Interview and Genogram I chose to interview Inmaculada â€Å"Alex† DeFeo (2015). She is the source of much of the information. I based assessments on my analysis of her explained life. Detailed is given to her age and familial relations. The strength perspective used in order to highlight strengths in how overcoming or living with situations, statuses, and results of events. Individual and family patterns, concern, and influences regarding them aimed are touched upon. Family Members Names†¦ Family Interview A student nurse interviewed a twenty-six year old mother and twenty-seven year old father; first time parents of a healthy, full term baby boy. The mother has no significant health history with the exception of Herpes Simplex Virus, which she was adequately treated for with antiviral medication. The maternal grandmother has a history of breast cancer and cervical cancer, while the maternal grandfather has a history of type I diabetes. The father has no significant health history†¦

Research Plan Assignment Example | Topics and Well Written Essays - 1250 words

Research Plan - Assignment Example Basis for Violent Crimes Committed by Teenage Offenders Thesis Statement The statement for this thesis is to conduct research that presents why youthful offenders, aged 18 and under, commit the violent crimes they do, such as murders of old people and babies, and to determine what effective punishments will curb these crimes. The criminal justice system currently provides a certain leniency in punishments for youthful offenders in order to try and rehabilitate them, assuming they are, at a young age, not capable of making informed judgments for their actions. The impact of youthful offenders on the criminal justice system is that there are younger offenders committing more violent crimes than ever before, thus taxing the criminal court system as well. It would appear that current judgments made against young offenders, do not deter them enough so that they would move away from the environment that assists or encourages them to commit these crimes. Communities are also stressed becaus e rehabilitative services operate on limited budgets and, with an overload of cases, care and attention will also be limited. In the community itself, people are more afraid because, with youthful offenders, one cannot always protect oneself against younger criminals because laws also protect the young against abuse. Hypothesis The statement of prediction for this issue is that â€Å"if you are a younger offender, bent on violent crimes, you will not be punished the same way, or as severely, as adult offenders.† This hypothesis will examine the causes of violent crime by youthful offenders, such as poor economic circumstances, negative friendships, lack of parental supervision, and lack of educational or sports activities outside of home and school. The effects of this hypothesis will be the impact on the criminal justice system in overcrowded juvenile courts, punishments without efficient rehabilitative services, and whether criminal sentences are severe enough for violent c rimes, such as murder. An added effect is the impact on communities who are fearful of living in their homes because of these crimes, who will also take more advanced measures to protect their own, if the police cannot be relied on. Accordingly, the variables will be: causes-poor economic background, negative friends, no adult supervision, no outside activities, and for effects: overcrowded justice systems, inadequate rehabilitative services, too lenient sentences, and fearful communities. Measurement and Analysis Study Design – The study design is a quantitative literature review of cases and research studies, utilizing secondary data for descriptive analysis. The data searched for will be found in research studies, criminology reports and government databases. The data, reflecting the variables listed in the hypothesis, will be used in creating a new analysis of the problem which can identify solutions, based on results. All research studies and cases will be no older than 10 years. Sample – The sample will consist of youthful offenders from age 18 and under, found in secondary literature research. The review will also include, wherever possible, the judge’s decision in these case studies, and why the judge gave the decision for the offender. The descriptive in summary analysis will include gender, age, education, and head of household, i.e. mother or father, or both. The variables will be those listed in the hyp